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This is a diagram showing how Customer centric marketing works. Each of the five steps - Design an experience Match to preference Coordinate channels Integrate sales & marketing React [in] real-time - moves the marketing from Tactic-led (at the beginning) to Customer-led (at the end). There are also examples for each of the steps.

Title

Evolution of customer centric marketing

Description

This is a diagram showing how Customer centric marketing works. Each of the five steps - Design an experience Match to preference Coordinate channels Integrate sales & marketing React [in] real-time - moves the marketing from Tactic-led (at the beginning) to Customer-led (at the end). There are also examples for each of the steps.

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"Evolution of customer centric marketing." OIDA Image Collection. Available at https://images.oida-resources.jhu.edu/19beae17-3c8e-40fa-a5fe-9f65a89a4...