A diagram that represents the evolution of customer centric marketing. It is a circular chart that shows the different stages of the marketing process. The chart is divided into six sections each representing a different stage of the process. The first section is labeled "Match to preference" and has a red arrow pointing to the next stage. The second section is titled "Design an Experience" and shows a person wearing a white lab coat and a stethoscope around their neck. The third section has a blue circle with the words "Coordinate Channels" and "Integrate Sales & Marketing" written on it. The fourth section has an orange circle with a white arrow pointing towards the top of the chart. The fifth section has two circles one labeled "Break down channel sales and marketing" and the other labeled "Evolve the rep into an orchestral of sales & marketing channels". The sixth section has three circles labeled "React real-time" and another labeled "From a mindset of tactic-led". At the bottom of the image there is a text that reads "To: Customer-LED". This suggests that the chart is meant to illustrate the concept of customer-led marketing and how it can help businesses reach their target audience.
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