![This is a diagram showing how Customer centric marketing works. Each of the five steps - Design an experience Match to preference Coordinate channels Integrate sales & marketing React [in] real-time - moves the marketing from Tactic-led (at the beginning) to Customer-led (at the end). There are also examples for each of the steps.](https://oida-resources-images.azureedge.net/public/full/19beae17-3c8e-40fa-a5fe-9f65a89a40ac.png)
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This is a diagram showing how Customer centric marketing works. Each of the five steps - Design an experience Match to preference Coordinate channels Integrate sales & marketing React [in] real-time - moves the marketing from Tactic-led (at the beginning) to Customer-led (at the end). There are also examples for each of the steps.
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