Title
A flowchart that shows the three stages of a focus group. The first stage is "Screening of candidates" and the second stage is titled "KAP listening of physicians from the 13.5 list".
The first stage has a blue background with white text that reads "Focus Group" and "2 sessions each". The second stage has "In Depth Interviews" and is labeled "IDI's will be conducted using KAP listening". The third stage has the following stages:
- 3 inter-segment interviews total
- 60 minutes per session
- Covidien's 13.3 list
- 30 minutes debrief
- Pharmacists and pharmacists recruited by Schellinger
- Deliverables
- Comprehensive Strategic Insight Report
- Video highlights aligned with report
- Insights and learning presentation to the client team
Each stage is represented by a white arrow pointing to the first stage. The arrows indicate that the focus group is focused on the screening of candidates and that they will be conducting a comprehensive strategic insight report.
Type
Category
-
Date
2010
Collection
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