An idiographic that explains the linked startup story. It is divided into three sections each representing a different stage of the startup process. The first section is titled "LinkedIn's Startup Story: A new way of connecting the business world" and it shows the timeline of the process. The timeline starts with the start of a new company followed by the development of a software company the development process and the start-up process. In the first section there is an illustration of a person working on a laptop representing the company's growth and development. The person is holding a megaphone and is surrounded by icons representing different aspects of the company such as a laptop screen a phone a tablet and a globe. The icons represent the different stages of growth from the initial startup to the present day and how they interact with each other to create a successful business plan. The idiographic also includes a brief description of each stage highlighting the importance of connecting with the company and how it can help businesses reach their target audience.

• Graph or Chart

• Business Strategy