A slide from a presentation on specific patient profiles that can help illuminate positioning and messaging. The slide is titled "Patient Profile: Laminotomy" and has a title at the top that reads "Specific patient profiles can help Illuminate Positioning and Messaging". Below the title there is a table with three columns.

The first column is labeled "Underlying Conditions" and contains information about the patient's treatment options. The second column has a photo of a man's face and the text "The lack of sleep added up over several nights and was so difficult to have a newborn baby in the house". The third column has the title "Key Unmet Needs: End of Dose Pain Issues".

At the bottom of the slide there are three bullet points that explain the key unmet needs of the patient. The first bullet point explains that the patient has experienced severe end of dose pain when he did not take the medication every 3.5 hours (63%) of the time to avoid this. The fourth bullet point mentions that the end of the dose pain issues are related to sleep issues.

Overall the slide is a visual representation of the importance of understanding the different types of patient profiles and how they can be used to improve posture and communication.

• Illustration

• Sales and Marketing