A bar graph that shows the focus competitive efforts on breaking physicians' established reliance on steroids and curbing their growing reliance on BRAND Z. The x-axis of the graph is divided into four sections each representing a different treatment type. The first section is labeled "Treatment Type" and shows the percentage of patients who have received a treatment. The second section is titled "Current Prescribing Behavior". The third section is labelled "Patient Type". The fourth section has a percentage of the patients who received the treatment type which is represented by a green circle. The fifth section has two percentages one for Acute and one for Prophylaxis. The sixth section has three percentages which are represented by the green circle and the seventh section has four percentages. The eighth section has six percentages including "Newly OX" "Continuing Patients" and "Brand Z". At the bottom of the image there is a label that reads "Kantar Health".

• Graph or Chart

• Business Strategy