A table that shows the demand curves for different types of payment segments in the United States. The table is divided into three columns and three rows. The first column is titled "Demand Curves" and the second column is labeled "Payer Segmentation". The first column lists the demand segments for each type of payment segment including Payer Landscape & Drivers Innovative Contracting US AE Sim Training #1 US Value Message Dev Distribution Strategy-360 Assess her Update KVM and her Revise KVM Test US. The second column shows the price sensitivity and access model for each segment. The third column shows that the payment segment has been updated with the help of her and KVM. At the bottom of the table there is a section titled "Competitive Defense #1" which provides further details about the demand curve.
Description 
Type
Category
Source 1 of 2
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Date
2017
Collection
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Date
2017
Collection
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