A man and a woman standing in front of a whiteboard and pointing to a list of guiding principles for Purdue's strategy effort. The man is wearing a beige sweater and glasses and is gesturing with his hand as he speaks to the woman. The woman is looking at him attentively and appears to be listening intently. The list on the right side of the image is titled "Purdue-led CEO and Executive Committee will work directly with a select cross-functional working team. No in-going answer - not validating a preconceived answer. All options on the table - we want breakthrough ideas that will challenge traditional thinking. External looking - key input will come from perspectives on the evolving market landscape and needs of payors providers and patients. Objective - requires an honest assessment of Purdue's capabilities and assets. Fact based - decisions will be based on deep analysis and evidence. Fast-target completion in 3 months."
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