A bar graph that shows the 2016 Net Sales for a company. The x-axis of the graph is labeled "Market Research Discount" and the y-axis is labeled as "Sales Force Reach". There are six bars in the graph each representing a different market research discount. The first bar represents the unit per year the second bar represents treated population the third bar represents patient fill rate the fourth bar represents market access the fifth bar represents sales force reach and the sixth bar represents downside upside. The first bar in the chart shows that the market research discounts are $100000.00 the last bar shows $20000000. The second bar shows a decrease in the number of units per year and the third and fourth bars show a decrease. The fifth and sixth bars show an increase in the percentage of patients fill rate and the seventh and eighth bars show decreases in the market access. The eighth and ninth bars show the decrease in sales force reaching. The tenth and final bars show that the sales force reaches a higher percentage than the last. The eleventh and final bar shows an increase of the percentage with the highest percentage being around $100.00 and the lowest percentage being at around $400.00 in 2016.

• Graph or Chart

• Sales and Marketing