A table that shows the four options for business opportunities and behavioral objectives. The table is divided into four quadrants each representing a different option. The first quadrant is labeled "choice" and has a list of options such as "Business Opportunities & Behavioral Objectives" "choice" and "choice". The options are: - Patient journey - patient journey - funnel - leakage points in cascade - business opportunities - Application of global opportunities & behavioral objectives - Market-level specificity - Ability to win & attractiveness - Prioritized sequenced and rationalized opportunities Each option is accompanied by a brief description of its purpose and how it can be used to define points on the patient journey where teams seek to change or reinforce behaviors to bring value to stakeholders and the company. - Understanding of the ability to win Overall the table provides a visual representation of the different options available for businesses to choose from.

• Graph or Chart

• Business Strategy