A diagram that shows the relationship between payers and manufacturers. The diagram is divided into three sections.
The first section is titled "Payers and manufacturers are not aligned on coupon use while other stakeholders are caught in the middle". The second section is labeled "The coupon helps eligible commercially insured patients who need this medication gain more affordable access." The third section is labeled "Alcon representative regarding Ciprox".
There are three lines in the diagram each representing a different type of coupon. The first line is labeled as "Consumerism" the second line is labeled as "Patients Physicians Pharmacies" and the third line is marked as "Coupon Use". The lines intersect at the top and bottom of the diagram respectively indicating that the coupon use is higher than the other two types of coupons. The text on the diagram explains that the coupons can be used to increase the cost of products with lower cost alternatives regional and independent MCO.
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