Three sets of printed promotional materials for Exalgo : a Patient Guide (on the bottom left) a Trial Guide (on the top left) and Your Guide to Exalgo (on the right). The Patient Guide and Your Guide both include the tagline "Change the face of pain" and the Trial Guide includes the tagline "It starts with the right dose". All include coupons variously described as a co-pay card a free trial voucher a free trial offer etc. All include images of middle-aged people touching their face removing a pained visage to reveal a smiling visage. The Trial Guide also includes an Exalgo branded Dose-Alert device a "one dose daily reminder" (that is a digital timer with an alarm).
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2012
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