A table that shows the different types of marketing objectives and their respective growth and maturity levels. The table is divided into three columns and three rows.

The first column is labeled "Introduction" the second column is titled "Growth" and the third column is labeled "Maturity". The table has three columns - Marketing objectives Product Price Distribution and Promotion. The Marketing objectives are:

- Create product awareness & trial
- Offer basic
- Use usually high-use cost
- Maintain pricing
- High expenses
- Increase number of outlets
- Build awareness and build awareness and interest in mass market
- Strengths and benefits
- Reduce level to maintain loyal customers
- Cut price
- Decrease expenditure and milk-brand
- Phase out weak items
- Diversify brand and models
- Match or lower than competitors
- Intensify distribution
- Very selective

Each column has a description of the product and its benefits such as increased brand awareness build awareness and increase interest in the market

At the bottom of the table there is a note that explains how the product can be used to create product awareness and trial.

• Table

• Business Strategy