An incomplete draft direct mail advertisement for Exalgo. It appears to be half (or less) of a mailer unfolded so that the 3 sections shown would not necessarily be read in that order. The left-most section shows a run chart with the tagline "Exalgo delivers hydromorphone gradually and consistently compared to immediate-release hydromorphone". The center section has the return address for Covidien an FPO showing where the postage would be displayed and a teaser (with the tagline "Learn more about an extended-release option. See inside"). The right-most section has the tagline "Immediate-Release Opioids Have Their Ups & Downs". The backgrounds are blue and white with graphic elements in orange white blue and green with text in orange white and black.
Description 
Type
Category
-
Date
2012
Collection
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![A screenshot from the Exalgo website. It appears to show case studies for how to convert different example patients to Exalgo step-by-step. The website is of example patient Dennis and the "Dose Conversion" step is selected. The website has a blue and white color scheme with a blue header and black footer.<br /><br />The main text of the page reads "Exalgo could give Dennis the pain relief he wants - with a once-daily dose. Double-blind placebo-controlled withdrawal study of opioid-tolerant patients with low back pain (447 enrolled 268 randomized; 66[49%] EXALGO patients and 44 [31%) placebo patients completed the study". Below that there is additional section titled "Double-blind treatment phase" which provides more information about the study and shows a bar graph comparing a reduction in pain intensity scores for Exalgo patients as compared with a placebo. <br /><br />The bottom of the page also has important risk information. In the lower right corner there is an image of a person walking a dog on a leash with a tree in the background. The footer has the Exalgo logo and a navigation menu.](https://oida-resources-images.azureedge.net/public/full/e3632038-48ef-4cfd-bf64-2e725bffad73.png)
